aTP- Arab tourism portal News
Dubai – The Seychelles Tourism Board (STB) Office in Dubai officially launched the #ExperienceSeychelles campaign this year. The #ExperienceSeychelles campaign is a marketing campaign planned for execution throughout the year 2018. This campaign will consist of never before seen activities such as above-the-line advertisements and activations not just in the United Arab Emirates but as well as in Kuwait, KSA, Bahrain, and Qatar.
The campaign is aimed to create an emotional connection and elicit the feeling of awe from the beauty of the Seychelles Islands. The various components of this campaign that will be incorporated in the advertisements are intended to convey what the destination can offer and what the guests are expected to experience which includes active engagements and contribution.
One of the initial campaigns that were rolled out is comprised of outdoor advertisement such as the 50 fully branded taxi wrap ads as well as lamp posts advertisements along the iconic road at the heart of Dubai—Jumeirah road— which reaches a wide specific and affluent audience of residents, locals, families, tourists, and business in one go.
Using #ExperienceSeychelles, the Abu Dhabi Airport screens are designed to showcase the sceneries of the destination in a video which will run for 3 weeks in March. The visuals are cohesive with the other activations and advertisements where sceneries of the islands are given emphasis to get people to think about the ultimate tropical getaway for their next holiday vacation.
In Qatar, a total of 53 buses carry the advertisement of Seychelles for March to maximize the visibility among the local audience in the region. It gives the mobile billboard effect since these buses are in operation between 10 to 18 hours per day, up to seven days a week.
Five social media influencers were also sent to the destination for 5 days in February to get a firsthand experience of the Seychelles Islands. The trip was a partnership with Maia Luxury Resort and Spa where the influencers have stayed for the duration of the trip. This online and social media effort was a success following the engagements of the posts have garnered.
Following all these efforts, the Seychelles Tourism Board Office in Dubai Regional Manager, Ahmed Fathallah, said: “We aim to sustain and further strengthen the already existing brand presence not just in the UAE but as well as in the other GCC countries by implementing strategic advertisements and activations while keeping the relationship with the travel trade and key partners through collaborations. These efforts act as a bridge in connecting and conveying the message of the destination not just to the consumers, but as well as the trade, media, and our key partners and to help us achieve the common goals hand in hand.”