Dubai has been selected as the host destination for the inaugural Summit of Middle East Tourism Marketing Summit (METMS) to be held in December this year, said a press release on Tuesday.
“The Summit is an opportunity for tourism industry professionals to meet with industry specialists and gather new, essential business information,” said Jerad Bachar, Director of the Dubai Convention Bureau on behalf of Dubai’s Department of Tourism and Commerce Marketing. “It’s no secret that the tourism industry is feeling the effect of a tightening, global economy, and through initiatives such as the Summit, Dubai’s Department of Tourism and Commerce Marketing hopes to assist in equip Middle East tourism marketing industry professionals with the tools to successfully manage their businesses through challenging times.
” Presented and conceived of by Dubai-based Fusion Marketing Management, the Summit is expected to host international tourism marketing professionals and leaders in the marketing discipline of all sectors, including retail tourism.
The event will take place over one and a half days at the Ottoman Palace by Rixos, on the Palm, Dubai, providing a new and unique destination resort experience as a backdrop for debate and discussion.
The format will be varied based on potential delegate feedback, as identified in a recent survey, to include both panel discussions and speaker sessions in addition to presentations and site tours, ensuring attendees are exposed to a wide range of information and news pertaining to Middle East and global marketing in the tourism industry.