– Following its successful pilot launch last year in the Kingdom of Saudi Arabia and Kuwait, the Dubai Summer Surprises is bringing a much bigger edition of its Apprenticeship Programme. Now covering seven key markets across the region – including the Kingdom of Saudi Arabia, Kuwait, Qatar, Bahrain, Oman, Lebanon, & Egypt – and more than twenty universities invited to participate, the internship scheme offers the best and the brightest marketing students the chance to get valuable experience and insights in staging of DSS, one of the most successful tourism marketing events of the region.

“The Apprenticeship Programme had such a positive impact on both the students and DSS that the next logical step was to expand its coverage to include more students across the region. This way, the ideas that will be developed by the students will reflect the diversity of their backgrounds and experiences. For DSS, this means a truly encompassing summer extravaganza that will be even be more appealing to regional and international tourists,” said Laila Suhail, DSS Executive Project Director.

Cairo University confirmed participation in the programme by nominating six of their best marketing students, who will be asked to complete a rigorous selection programme that will be supervised by a distinguished panel of judges. All students will be evaluated based on their academic excellence, quality and originality of submitted essays, and character to determine the top student who will be awarded the apprenticeship, including an all-expense paid trip to Dubai.

We are looking forward to welcoming this year’s batch from Egypt. We hope that they can make the most out of this unique opportunity which will give them a unique exposure to the best practices in marketing and events management. We’re happy to share with them our expertise in the hope of making DSS an even better summer fiesta,” ended Suhail.

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