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Abha to witness more than 45 festivals under the title “Saudi Summer” in mid-May

Abha to witness more than 45 festivals under the title "Saudi Summer" in mid-May

Almasalla Arab Travel Portal News – SCTA along with its partners in Tourism Development Council and tourism committees across the Kingdom will launch a number of tourism events and programs in the framework of the annual program, "Saudi summer", which will be held this year in the Abha city and launched on Wednesday, 14th May, 2014, under the patronage of His Royal Highness Prince Faisal bin Khalid bin Abdul Aziz, Emir of Asir region, Chairman of the Tourist Development Council of Asir.

The launching ceremony will be attended by His Royal Highness Prince Sultan bin Salman bin Abdul Aziz, President of SCTA.

Vice-President of SCTA for Marketing and Programs, Hamad bin Abdul Aziz Al Sheikh, in this context said, that the launch of the tourism festivals at this time is an annual occasion to highlight the efforts exerted by Tourism Development Councils throughout the Kingdom’s provinces to provide entertaining programs to citizens prompting them to accept domestic tourism as an fine alternative, as well as stepping up levels of planning and preparation for the summer season among the relevant authorities.  


“Summer programs and festivals are the most important tourism events that are greatly anticipated by the domestic tourists in the Kingdom in general,” Al Sheikh said disclosing that, this year will witness more than 45 festivals, including, entertainment, cultural, social, heritage and sport programs aiming at highlighting Kingdom’s rich and diverse tourism patterns that will meet the aspirations of different sections of the society.

The average duration of each event does not exceed 30 days; in addition these are expected to create about 5,000 onsite jobs."

Al Sheikh added, "Launching ceremony of the summer events is designed to highlight the tourism events and festivals, and their role in attracting tourism and income generation, their contribution to the exchange of information and experiences between the event operators, in addition to creating communication channel between media and event operator, promoting citizens and residents to visit tourist destinations, highlight and market Saudi tourism destinations, promote the principle of partnership between SCTA and event organizers and operators, boosting domestic tourism, which has been in steady progress during the past few years, especially in developing infrastructure, regulations and attracting investments."

An accompanied exhibition is scheduled to be held on the sidelines of the launching ceremony will include the pavilions of national tour companies, tourism development councils, during which promotion materials of tourism festivals, events and programs will be distributed to the public, in addition to featuring various tourism events representing different parts of the Kingdom.

Noteworthy, SCTA provides necessary technical, marketing and media support to annual summer events to both Saudis and the residents with detailed information on the events via its Toll-free number (19988), or by way of Event Calendar on its website:, besides the "Saudi Tourism" website which provides internet browsers and visitors with detailed information on the most important tourism events that are taking place in the Kingdom.  

Utilizing all this, the tourist can pick his preferred tourism destination and plan for his trip using the website, which includes comprehensive directory on tourism services that tourists may need, including information on hotels, furnished apartments, youth hostels, museums, parks and shopping malls.  


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