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ALMASALLA NEWS

MCLEAN, Va. Sept. 23, 2009 Hilton Worldwide (formerly Hilton Hotels Corporation), the leading global hospitality company, today announced the launch of its new corporate name and logo. Hiltons new name, Hilton Worldwide, signifies the companys global breadth and reach, and the logo incorporates key design elements that reflect Hiltons rich heritage, vision for the future and commitment to excellence in service.

This is an incredibly dynamic time in our companys history. On the heels of a successful move into our new global headquarters, were excited to launch our corporate identity that better represents who we are today and our aspirations for the company going forward, said Christopher J. Nassetta, President and Chief Executive Officer, Hilton Worldwide. While our corporate name and logo have changed, the best of our company the passion, commitment and high standards of our team members that translate into exceptional experiences for our guests remains the same.

The new corporate name and logo follow the companys recent relocation of its global headquarters from Beverly Hills, Calif., to McLean, Va. These changes have also been mirrored by the internal launch of a refreshed company vision, mission, values and key strategic priorities, which are intended to communicate more clearly how Hilton conducts business and plans to achieve company goals.

Hilton Worldwides portfolio of ten brands comprises more than 3,300 hotels in 77 countries around the world. The company will open more than 300 hotels this year.

Logo Design Details
With the addition of the word worldwide, the new logo unites all members of the organization across all parts of the globe with one shared vision for success. The platinum and gold stylized H evokes quality, stature and the richness of Hiltons heritage. The two halves are reflective, which are a reminder of the companys storied past and vibrant future, and the open curves are welcoming, symbolizing the world of travel by suggesting the round edges of the globe, the arch of a bridge and posts of a bed.

The logos and imagery of the hotel brands that comprise Hilton Worldwide, including Hilton Hotels, will remain unchanged, while the Hilton HHonors brand will adopt the core elements of the new corporate identity and logo.

The new corporate and Hilton HHonors branding enable our individual hotel brands to further build their distinctive identities while also communicating their common connections and the strong value proposition of the HHonors program, said Paul Brown, President of Hiltons Global Brands and Commercial Services.