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Al Masalla-News- Official Tourism Travel Portal News At Middle East

Phocuswright: China is leading mobile booking market of online travel

Phocuswright: China is leading mobile booking market of online travel

 

 

 

 

 

 

 

 

 

 

 

 

China is now the second-largest travel travel/tag/market/" target="_blank">market in the world and is set to become the most penetrated travel/tag/online/" target="_blank">online travel/tag/market/" target="_blank">market in travel/tag/apac/" target="_blank">APAC region this year. Over half of all travel travel/tag/bookings/" target="_blank">bookings are made on travel/tag/mobile/" target="_blank">mobile.

 

 

 

 

aTP- Arab tourism portal News- Recent years have been up and down, but the global travel travel/tag/market/" target="_blank">market is set for growth in 2017, driven by major gains in Asia Pacific, with an increasingly mature Chinese travel/tag/market/" target="_blank">market at the forefront.

In 2016 57% of US air travel/tag/bookings/" target="_blank">bookings were made travel/tag/online/" target="_blank">online; Europe saw 48% of travel/tag/bookings/" target="_blank">bookings travel/tag/online/" target="_blank">online, and travel/tag/apac/" target="_blank">APAC lagged behind at 39%. travel/tag/apac/" target="_blank">APAC, however, gives the most reason to be bullish on the air travel/tag/market/" target="_blank">market again.

In 2015, nearly 80% of travelers booked an outdoor activity while in-destination. Now the biggest players in the travel industry are launching products for booking activities with an instant-booking focus, paving the way for significant growth in 2017.

China is also now the second-largest travel travel/tag/market/" target="_blank">market in the world, and is set to become the most highly penetrated travel/tag/online/" target="_blank">online travel/tag/market/" target="_blank">market in the travel/tag/apac/" target="_blank">APAC region this year.

Worldwide, most travel/tag/online/" target="_blank">online travel/tag/bookings/" target="_blank">bookings are still made on desktop. In both the US and the UK the rate of travel/tag/mobile/" target="_blank">mobile travel/tag/bookings/" target="_blank">bookings is still under 30%. China, however, is the very notable exception to that rule; over half of all travel travel/tag/bookings/" target="_blank">bookings are made on travel/tag/mobile/" target="_blank">mobile, in a trend that will likely continue in 2017.

Mobile growth will be driven elsewhere both by demographic changes and improvements in tech. This will see travel/tag/mobile/" target="_blank">mobile strategy become an even greater focus across the travel industry, with a premium on optimizing for conversion.

Those who can differentiate on travel/tag/mobile/" target="_blank">mobile could win big, and this should be a particular focus for companies operating in rapidly emerging travel/tag/mobile/" target="_blank">mobile travel/tag/market/" target="_blank">markets such as India, Indonesia and Brazil.

 

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