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Philippine Airlines (PAL) has been certified as a 4-Star airline by Skytrax, the international air transport rating organization. PAL, joining 40 other well-renowned airlines in this prestigious category, is the first and only airline in the country to have a 4-Star Rating.
PAL achieved this coveted rating after Skytrax conducted a rigorous audit of the airline’s inflight and on ground service for both international and domestic flights and noted major enhancements on its end-to-end passenger experience and distinct whole-hearted service called Buong Pusong Alaga.
This 4-Star Airline rating is a mark of quality distinction that recognizes excellent standards of Product and Staff service across different assessment categories for both the onboard and airport environments. Commenting on the 4-Star Airline Rating awarded to Philippine Airlines, Edward Plaisted, Skytrax CEO said: “This recognizes the great improvements that the airline has introduced over the last 2 years, both in terms of product change and development and enhancement of the front-line staff service.”
“This is a big win for the Philippines,” said PAL Chairman & CEO Dr. Lucio C. Tan. “We are elated by this recognition which is a victory for the more than seven thousand members of the Philippine Airlines family. Our achievement is the country’s achievement and we share this with all Filipinos around the globe.”
“New and retrofitted aircraft have played an important part in the quality improvement process, and this looks set to develop further when Philippine Airlines introduces the A350 into their fleet,” added Skytrax CEO Plaisted. “We look for consistency of quality in the 4-Star rating, and we look to Philippine Airlines to ensure this is duly delivered to customers.”
The rating upgrade is a key result of a multi-year top-to-bottom end-to-end enhancement of the Philippine flag carrier. “Our ‘Get That Star’ journey began in 2016. Our efforts over the last two years have borne fruit,” said PAL President and COO Jaime J. Bautista. “We embarked on a journey of rolling out in-flight and on-ground innovations, opened new routes, increased connectivity across PAL’s route network, added new aircraft to our fleet and importantly, invested in the Buong Pusong Alaga (whole-hearted) training of all our cabin crew, ground crew and service providers domestically and internationally in order to enhance the passenger travel experience and earn a higher Skytrax rating,” added Bautista. “We want to place PAL at par with the world’s best airlines. With this 4-star rating, we are inspired to work even harder. We will continue to delight our customers by giving them their desired experience, the best service in flight and on ground, across all phases of travel,” stressed PAL Chief Customer Experience Officer Jessica Abaya.
Skytrax is the London-based international air transport rating organization which carries out comprehensive airport and airline audits and ranks airlines worldwide for staff service standards and product quality. The Skytrax Certified Airline Star Ratings, awarded since 1999, are internationally recognized as a global benchmark of airline standards.
In June 2017, PAL was placed sixth on the list of the World’s Most Improved Airlines and was ranked by Skytrax as 67th out of 320 airlines, reflecting a 16-notch increase in rankings from that of 2016.
“By offering the public a globally competitive airline service, we are empowered to attract more tourists to visit the Philippines to see our country’s beauty and experience our people’s warmth. We can help generate more economic activity for the Philippines. I am very happy and proud that Philippine Airlines, our National Carrier, is now a 4-Star Global Airline.” said PAL President Bautista.